Business can change at lightning speed, and for United Language Group (ULG), this was no exception. Hindered by a clunky software translation product, they knew it was time to upgrade. After many months of hard work, and hundreds of thousands of dollars later, they had the solution to their problems ready to go. Only problem was, nobody really understood what it was or how it worked. Kennetik knew right away it needed to make a multi-faceted content approach to help solve this problem. The goal of this video was to educate the audience on the new software and convert them to using the new system.